link

Backlink Building Secrets

There a few things you must know to have a successful website, and one of them is building backlinks, which is related to SEO. Those three initials stand for Search Engine Optimization, and it means strategically using keywords in your articles so that they will place high on the search engine results when someone searches … Continue reading “Backlink Building Secrets”

Easy Ways to Keep Records of Financial Transactions

Financial records like purchases and sales are important to any business. Proper records of these transactions offer crucial information used in forming administration decisions. Other benefits include the ability to forecast and anticipate future changes in the economy. With the topic being approached with a certain disdain, it is true to say it is crucial … Continue reading “Easy Ways to Keep Records of Financial Transactions”

security-marketing

Why Cybersecurity & Digital Marketing Go Hand In Hand

The current role of cybersecurity in today’s companies is often shrouded by talks of cyberattacks, breaches, hackers, loss of funds and loss of trust.  And there is definitely truth in this.  However, this also presents a company with a rare gift, and that is to have two of its most significant contributors, the CIO and … Continue reading “Why Cybersecurity & Digital Marketing Go Hand In Hand”

Instagress shutdown

Instagress closes it’s doors amid #Instafraud row

Popular Instagram bot, Instagress, recently shut it’s service down… for good. On April 20th 2017, users found they could suddenly no longer access the service. It seems Instagram blocked their service – probably because of the huge amount of negative publicity surrounding Instagress in the days prior – just do a twitter search for #instafraud to … Continue reading “Instagress closes it’s doors amid #Instafraud row”

blogging

What is the Relationship Between SEO and Guest Blogging?

Guest blogging was once quite popular and then in the past few years, it has fallen to the wayside. As a matter of fact, Google’s Matt Cutts told bloggers to stop allowing guest posts and guest bloggers to stop guest posting for backlinks to their sites. He said the effort was futile, but there was … Continue reading “What is the Relationship Between SEO and Guest Blogging?”

marketing-strategy

The Role of Public Relations in 2016 Marketing Strategies

Public relations (PR) has been somewhat overlooked in marketing, much like the postscript of a letter; until now. Today’s marketing schemes and environment are making better use of PR to boost brand marketing efforts. PR has always had a minor supporting role in marketing, whether it was added as an afterthought or minimally used from … Continue reading “The Role of Public Relations in 2016 Marketing Strategies”

laser-etching-electronics

Laying The Groundwork For A Laser Engraving Business

So you have your sights set on earning money using a laser engraver. There are some hard truths to consider first. Laser engraving allows you to simultaneously be a modern day artisan and craftsman. But ask anyone in those fields about getting into business and they won’t pull any punches. Opening your own business, any … Continue reading “Laying The Groundwork For A Laser Engraving Business”

women in the workplace

Opinion: What’s holding women back in the workplace?

It’s been a while since women were officially considered “Persons” and won the right to vote.  An entire generation has also passed since the rise of the feminist movement and the birth of the idea of gender equality.  With all the progress and hard fought battles it may be easy to say that all is … Continue reading “Opinion: What’s holding women back in the workplace?”

pr firms

The Best Boutique PR Firms

Be careful what you wish for when you Google the phrase “best boutique PR firm”, and be prepared for the deluge of results headed your way.  The fact is that there are literally hundreds of boutique firms in existence.  So it is understandable why many business and professionals tend to get overwhelmed when searching for … Continue reading “The Best Boutique PR Firms”