security-marketing

Why Cybersecurity & Digital Marketing Go Hand In Hand

The current role of cybersecurity in today’s companies is often shrouded by talks of cyberattacks, breaches, hackers, loss of funds and loss of trust.  And there is definitely truth in this.  However, this also presents a company with a rare gift, and that is to have two of its most significant contributors, the CIO and … Continue reading “Why Cybersecurity & Digital Marketing Go Hand In Hand”

Instagress shutdown

Instagress closes it’s doors amid #Instafraud row

Popular Instagram bot, Instagress, recently shut it’s service down… for good. On April 20th 2017, users found they could suddenly no longer access the service. It seems Instagram blocked their service – probably because of the huge amount of negative publicity surrounding Instagress in the days prior – just do a twitter search for #instafraud to … Continue reading “Instagress closes it’s doors amid #Instafraud row”

boxing social media

Has Social Media Changed the World of Boxing?

Social media is fast-becoming a major player in the world of boxing. Sports fans are “cutting the cord” by eliminating costly cable and satellite services and switching to primarily and/or exclusively using their mobile devices from laptops to mobile phones to watch their favourite shows and sporting events. That fact alone makes it smart for … Continue reading “Has Social Media Changed the World of Boxing?”

blogging

What is the Relationship Between SEO and Guest Blogging?

Guest blogging was once quite popular and then in the past few years, it has fallen to the wayside. As a matter of fact, Google’s Matt Cutts told bloggers to stop allowing guest posts and guest bloggers to stop guest posting for backlinks to their sites. He said the effort was futile, but there was … Continue reading “What is the Relationship Between SEO and Guest Blogging?”

food-grade-ink

Food Grade Ink – What is It?

Have you ever seen an egg with pinkish or purplish writing on it? If you have, you have seen an example of food grade ink. The term itself seems to cause confusion and maybe some level of disgust when it’s discussed. The easiest way to describe food grade ink is to simply say what it … Continue reading “Food Grade Ink – What is It?”

marketing-strategy

The Role of Public Relations in 2016 Marketing Strategies

Public relations (PR) has been somewhat overlooked in marketing, much like the postscript of a letter; until now. Today’s marketing schemes and environment are making better use of PR to boost brand marketing efforts. PR has always had a minor supporting role in marketing, whether it was added as an afterthought or minimally used from … Continue reading “The Role of Public Relations in 2016 Marketing Strategies”

laser-etching-electronics

Laying The Groundwork For A Laser Engraving Business

So you have your sights set on earning money using a laser engraver. There are some hard truths to consider first. Laser engraving allows you to simultaneously be a modern day artisan and craftsman. But ask anyone in those fields about getting into business and they won’t pull any punches. Opening your own business, any … Continue reading “Laying The Groundwork For A Laser Engraving Business”

ransomware

If you read one article about ransomware, read this one

Even cybercriminals need a digital home to operate out of, and within the past 12 months, domains that have been linked to ransomware schemes have increased by 3500 percent. Take a step back from a moment to let that sink in. That means that cybercriminals have found ransomware attacks so successful that they have more … Continue reading “If you read one article about ransomware, read this one”