Is Banner Advertising Dead? This Answer May Surprise You
View PDF | Print View | HTML View
by: amysmothers
Total views: 51
Word Count: 390
Date: Thu, 27 Jan 2011 Time: 2:26 AM
The first and the most important tip that you need to remember with banner advertising is to research the already successful ads so that you have a fair idea of how it should be done. You can find high traffic websites, check out their ad rates, and then look at their banners. Expensive ad rates on very high traffic websites will usually, if not always, be bought by professionals or highly experienced advertisers.
This approach is extremely effective for getting a solid and quick education of banner design. Crafting eye-catching banners that stand out from the crowed is very important. You'll find lots of banners that are quite similar to each other, but they end up lost among all the others. Placing your banners on sites is done with the sole purpose of getting people to notice them. An effective way to achieve this is to make them interactive and engage your target market. These ads can be quite lightweight but just as interesting as well. The click through rate of your banners will increase once you do this.
Make multiple banner designs and perform split testing, and you do want to do that for optimization purposes. It's also good to slightly change designs because banners do have a shelf life on the same sites. It's pretty clear to see in your conversions when the banner ad is saturated and needs to be moved or retired. All in all, the above tips clearly explain the right way of leveraging banner advertising to get exposure for your business. If you really want to avoid losses and gain profits from using banner ads, then focus on these basic tips. Take consistent actions and remember that small steps lead to big achievements, so keep moving.
About the Author
As an experienced internet marketer I write on many topics including Banner Advertising and MLM Secrets that will explode your business and income.
Rating: Not yet rated
